The 2020 CoE Conference is the Group's Digital Transformation Summit. The theme will revolve around "Enhancing the Group's Digital Level" with special sessions. The design inspiration was drawn from Microsoft's sandbox game Minecraft. The main element is designed as stacked building blocks, symbolizing continuous creation, survival, integration, and transformation in the enterprise digitalization process. The conference title and theme are formed from stacked blocks, alluding to the digital meaning.

For color selection, the primary color uses Ping An orange. Large-scale use of Ping An orange echoes the brand tone. The complementary color uses blue, which is the complementary color of orange, adding visual impact and a technological feel. The other complementary color, white, creates a clear and definite feeling and balances the strong overall color palette.